So what's their secret? What makes Apple the most innovative company on the palnet ?
Answer: Apple does exactly the opposite of what any other company would do.
Forget complex market analyses. forget asking customers to help develop products, And. unlike Google and other internet giants, it wants you to pay for them. Apple Combines traditionals business thinking with endless opportunities of the digital age.
" Beckmann [ explains] the business tactics that make apple unique "
A Smart book... like the concept of Apple itself.